Becoming a Top Producing Realtor (or Sales Professional)

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Becoming a Top Producing Realtor (or Sales Professional)…

…isn’t always easy nor is there a clear path toward it. Ask a dozen people who are already there, and you more than likely will get a dozen answers.

If you truly wish to make it to the top, it won’t be so much about the sales strategies you use, or even about the numbers (everyone reading this, I’m sure, has heard that it’s a ‘number’s game,’ right? That’s only partially true). The primary indicator of your success is your ability to achieve your own happiness. It’s how well you’re doing as a human being, not your numbers. Yes, numbers count. Income counts. But if that’s all you’re after, you’re in trouble. Before setting any kind of goal, it’s important to get brutally honest with yourself. For instance, why do you want what you want? How will it affect other aspects of your life? When will you know that you have it? Why is it important to you? You can achieve success. But success without fulfillment is still failure.

The key to happiness has been the same throughout history. It’s simply a matter of understanding what that is. When you do understand it, and you apply it, people notice. Even if they don’t know what it is that they’re noticing. And you feel it.

Build Your Strengths

The key to happiness (and yes, success, money, etc) is to commit yourself to the development of your natural gifts and abilities so that they become your strengths. After all, you’re better at one thing than 90% of the population. Find out what that is and make it a priority to do that (it’s usually linked with something you love to do), and insist on doing it better and better ever day with the intent of making a difference beyond yourself.

This takes a considerable commitment. You have to decide that your success and fulfillment are worth it. You must be completely and utterly willing to live your life whole-heartedly, throwing everything you’ve got into it, and doing so on your own terms (most people fail to do this). There is a great paradox that happiness demands of you: you must be utterly selfish in your own growth and development of your gifts so that you might one day be completely selfless in your service to others.

You Come First

While making a difference for others is critical in becoming a top producing Realtor (or Sales Professional), if you are still miserable, something’s missing from the equation. Is what you’re doing sustainable? Or has it simply been obtainable?

Your happiness greatly depends on your ability to please yourself in everything that you do. How you do one thing, is after all, how you do everything. You can only truly be happy when you’re living your life in the very best way that you possibly can. Nobody can tell you what happiness actually is. Ultimately, you’re the only person who truly knows what makes you happy and fulfilled. It happens on the inside.

When you get the inside right, the outside takes care of itself.

Why? Think about this for a moment: let’s say you are discouraged, frustrated, or completely depressed. How likely are you to take action? To make a cold call, go door-knocking or do that follow-up email? Right. Not likely. And if you do force yourself to take action? What kind of quality can you expect in that action? Exactly. It’s going to be pretty low quality. The same is true, of course, if you are operating at a higher state. If you are feeling happy.

Nobody Can Make You Happy Except You

A great fallacy regarding happiness is when people point out that you shouldn’t put your happiness ahead of others’. Many people will say that it’s more important to make other people happy than it is to make yourself happy. Bullshit.

The truth is that you can’t give what you don’t have. You can’t give money to the poor if you, yourself, are broke. Likewise, you can’t cause someone else to be happy if you are miserable. Take a minute and let that sink in.

If you really wish to make other people happy, become happy yourself and then share your happiness with them. While it may seem noble, your suffering and self-sacrifice depresses and discourages people. Who would want to buy from a miserable person? Who would want to buy from someone who reeks of ‘commission-breath’ because they’re so desperate (read: unhappy) they’ll do anything to get the sale? Becoming a top producing Realtor (or Sales Professional) means living the life and doing the things that make you happy.

Actions Speak Louder Than Words

Here are three action steps you can take right away to move you up the ladder of happiness and success:

  1. Decide which activities you really love – the one that make you feel alive – at home and at work, and then prioritize your week so you can do more of them.
  2. Decide to believe in yourself and trust your feelings (not to be confused with subconscious, conditioned reactions). To do this, go to your heart. Practice feeling your heart. Your heart has answers your brain can never have. Then, please at least yourself in all things.
  3. Determine what you do that brings the most happiness to others (clients included) – that makes the biggest difference for them – and then organize your life and your business so that you can do more of it.

If you focus on finding and creating your own happiness and fulfillment and combine that with truly making a difference for people in a way that they can actually take in, you find yourself quickly becoming a top producing Realtor (or Sales Professional).

Once you’ve practiced asking the above questions and thoroughly answered them, please leave a comment in the comments section to share your thoughts and insights. Just by doing that, you take your commitment and accountability to an entirely new level and you may just inspire someone else to do the same.

Thanks for your comments!

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